12. Diagnostics of relation of consumers of Lviv area to production and consumption of organic food stuffs

Tryn'ko R. I., Bomba M. Ja., Ivashkiv L. Ja., Vivcharuk O. M.
Pages: 63-68.

Full article: 
Abstract
The purpose. To clarify items of different layers of population of Lviv area concerning assessment of situation on production and consumption of organic food stuffs in Ukraine. Methods. Marketing research was realized using quantitative methods of questionnaire. Results. Low level of popularization of organic food stuffs in Ukraine, as well as low level of awareness of the population with advantages of organic production, weak co-ordination of stable channels of its sales and advertising is determined. Conclusions. Results of assessment of situation by population of Lviv area concerning production and use of organic food stuffs in Ukraine testify to insufficient level of popularization of these products, low level of knowledge of the population about their advantages before traditional food stuffs and high useful properties; weak co-ordination of stable trade channels of production of ecologically oriented production.

Key words: organic production, ecologically safe products, marketing research, target consumers.

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