11. Increase of competitiveness of production of seeds of olive cultures

https://doi.org/10.31073/agrovisnyk201701-11
Chehov S .A., Chehova I. V.
Pages: 57–61.

Full article: 
Abstract
The purpose. To offer directions of increase of competitiveness of production of seeds of olive cultures in modern conditions of transformation of agrarian market. Methods. System generalization, abstract-and-logic, analysis and synthesis, supervision and questioning. Results. The subject structure of the market of olive cultures is studied and characterized. Marketing research is carried out for revealing deterrents for expansion of parameters of the market of olive cultures on increasing volumes of production of seeds of these cultures. Industrial chain in a cut of subjects of the market is generated, but efficiency of its functioning is on the low level owing to misbalance of interests. Conclusions. Production of seeds of olive cultures in domestic agrarian market is competitive. Problem of increase of competitiveness of production of seeds of olive cultures consists in neutralization of influence of deterrents and balancing interests of subjects of the market.

Key words: competitiveness, seeds of olive cultures, subjects of the market, market of olive cultures.

References
  1. Kvasha S.M. Competitiveness of domestic agricultural products on the world market/S.M. Kvasha, N.E. Holomshha//Economy of agroindustrial complex. - 2006. - № 5. - P. 99-104.
  2. Ryabokon V.P. Managing the competitiveness of agro-industrial enterprises/VP Ryabokon, OO Kuzub//Economy of agroindustrial complex. - 2015. - No. 7. - P. 85-93.
  3. Kostyuk L.A. Theoretical and methodological principles of the estimation of competitiveness/L.A. Kostiuk//Sb. sciences Tavrij Avenue. state agrotechnol. un-th Sir "Economic Sciences". - 2012. - No. 2 (18). - T.6. - P. 290-303.
  4. Zayats M.A. Indicators and Criteria for Increasing the Competitiveness of an Industrial Enterprise/M.A. Zayats, M.V. Rubanova//Proceedings of the Odessa polytechnic. Un-t. - 2009. - Issue 1 (31). - P. 221-224.
  5. Kolomiets I.F. Increasing the competitiveness of the enterprise in the system of factors of internationalization/Competition. - 2007. - № 3. - P. 16-26.
  6. Zamasiy O.V. Optimal capital structure of an enterprise as a factor of its competitiveness/O.V. Zamasiy//Economy and region. - 2013. - No. 3 (40). - P. 110-111.
  7. Kvasko A.V. Competitiveness of products as a component of the company's competitive potential/A.V. Kvasko, M.M. Lavrenyuk//Economic Analysis: Sb. Science Work/Ternopil. National Economics Un-t. - Ternopil: Economic Thought. - 2013. - Volume 14. - No. 3. - P.29-34.
  8. Veligina A. Assessment of meat competitiveness in the external and internal markets/A.Veligina//Economic analysis: Sb. Science Work / Ternopil. National Economics Un-t. - Ternopil: Economic Thought. - 2010 - Voip. 7. - P. 31-33.
  9. Kulyshova G.M. Competition and competitiveness in agroindustrial production/G. M. Kulyshova//Economy of agroindustrial complex. - 2008. - No. 3. - P. 126-131.
  10. Ustik T.V. Increasing the competitiveness of oilseed crops by agricultural enterprises/T.V. Ustik//Bulletin of the Sumy National agrar un-t "Finance and Credit". - 2013. - №1.
  11. Lopotan L.V. Comparative estimation of sunflower seeds production in Ukraine and Odessa oblast as a component of the raw material base of oil and fat under the complex of agroindustrial complex/L.V. Lopotan, A. A. Kazanzhi//Agrosvit. - 2015 - № 10. - P. 36-40.
  12. Misyuk M.V. Competitiveness of agricultural production and main directions of its increase/M.V. Misyuk/Economy of agribusiness. - 2007. - №2. - P. 123-127.
  13. Porter, M.E. The Five Competitive Forces That Shape Strategy, Harvard Bisiness Review, January 2008. P. 79-93.