Increase of competitiveness of production of seeds of olive cultures

Abstract

The purpose. To offer directions of increase of competitiveness of production of seeds of olive cultures in modern conditions of transformation of agrarian market. Methods. System generalization, abstract-and-logic, analysis and synthesis, supervision and questioning. Results. The subject structure of the market of olive cultures is studied and characterized. Marketing research is carried out for revealing deterrents for expansion of parameters of the market of olive cultures on increasing volumes of production of seeds of these cultures. Industrial chain in a cut of subjects of the market is generated, but efficiency of its functioning is on the low level owing to misbalance of interests. Conclusions. Production of seeds of olive cultures in domestic agrarian market is competitive. Problem of increase of competitiveness of production of seeds of olive cultures consists in neutralization of influence of deterrents and balancing interests of subjects of the market.